Process
1. STRATEGY
We identify business goals and develop a plan to achieve them by crafting strategies that are unique and viable.
DIAGNOSE
DISCOVERY BRIEF
GOALS/OBJECTIVES
PROPOSAL
ALIGNMENT EXERCISE
BRAND ATTRIBUTES
SITUATION ANALYSIS
VALIDATE/INSIGHT
PRIORITIZING GOALS EXERCISE
CREATIVE BRIEF
DEFINE
GOALS
PURPOSE
VISION + MISSION
NAMING
TAGLINE
HIERARCHY COMMUNICATION
BRAND ARCHETYPE
BRAND PROMISE
BRAND BRIEF
KEY BRAND ATTRIBUTES
VALUE PROPOSITION
BRAND POSITIONING STATEMENT
BRAND CAMPAIGN “MESSAGE”
2. CREATIVE
We focus on creativity, where the intersection of message and emotion creates engaging brand touchpoints and experiences.
CONCEPT
BRAND IDENTITY/LOGO
BRAND TOUCHPOINTS
ACCESSIBILITY
UX/UI
ADV/PRINT
WEBSITE
VIDEOGRAPHY
SOCIAL MEDIA
BRAND BRIEF
3. IMPLEMENTATION
We utilize traditional, internet, and social media platforms to support objectives through effective marketing tactics.
MARKETING
BRAND CAMPAIGN “MESSAGE”
S.M.M.
GOALS/METRICS/K.P.I.
MARKETING CANVAS
CHANNEL
MEDIA
MEDIA PLAN + MEDIA BUYING
CURATE
ROLL-OUT
IMPLEMENTATION
MARKETING CANVAS
MARKETING FUNNEL
CONSISTENCY
FEEDBACK LOOP
DESIGN + MEASURE + LEARN
BRAND GUIDELINES
CHECK US OUT
California State University, Northridge (CSUN)
Sagebrush 207
18111 Nordhoff St.
Northridge, CA 91330-8300
T: 818-677-3022
E: creative@intersect.la
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