Our Process

What We Do

pencil scribbles out ideas

We Strategize

Identify, diagnose, and define

letter x drawn on a paper

We Create

Conceptualize with creativity

red letter x with yellow triangles on either side to show excitement

We Implement

Utilize and market

We Strategize

Diagnose

Define

Discovery Brief

Goals/Objectives
Proposal
Alignment Exercise
Brand Attributes

Situation Analysis
Validate/Insight
Prioritizing Goals Exercise
Creative Brief

Goals & Purpose
Vision & Mission
Naming & Tagline
Hierarchy
Brand Archetype

Brand Promise
Brand Brief
Key Messages
Value Proposition
Brand Campaign

We Strategize

Diagnose

Discovery Brief
Goals/Objectives
Proposal
Alignment Exercise
Brand Attributes
Situation Analysis
Validate/Insight
Prioritizing Goals Exercise
Creative Brief

Define

Goals & Purpose
Vision & Mission
Naming & Tagline
Hierarchy
Brand Archetype
Brand Promise
Brand Brief
Key Messages
Value Proposition
Brand Campaign

We Create

Concept

Brand Identity/Logo
Brand Touchpoints
Accessibility

UX/UI
Adv/Print
Website

Videography
Social Media
Brand Brief

We Implement

Marketing

Implementation

Brand Campaign
S.M.M.
Goals/Metrics/K.P.I.
Marketing Canvas
Channel

Media
Media Plan
Media Buying
Curate
Roll-out

Marketing Canvas
Marketing Funnel
Consistency

Feedback Loop
Design + Measure
Learn
Brand Guidelines

Marketing

Brand Campaign
S.M.M.
Goals/Metrics/K.P.I.
Marketing Canvas
Channel
Media
Media Plan
Media Buying
Curate
Roll-out

Implementation

Marketing Canvas
Marketing Funnel
Consistency
Feedback Loop
Design + Measure
Learn
Brand Guidelines

California State University, Northridge
Sagebrush 207

18111 Nordhoff St.
Northridge, CA 91330-8300

818-677-3022
creative@intersect.la

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